SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘TechnoKitten’

10 things you didn’t know you could do via text

Posted by Admin on March 4, 2009

There’s a great post over on Technokitten’s blog (inspired by one from Mobile Maven) about the various different things that you can do via text message – aside from sending a note to a friend.

Many people in the industry forget that the humble text message is an incredibly important tool for two main reasons. The first is the ubiquitous nature of it – ‘everyone’ uses text messaging and there is no learning curve or education to go through with regards to a new service on text. Even my mum regularly occasionally sends me texts and would be happy to use relevant SMS-based services.

For me, I use SpinVox all the time (or at least as often as people leave a message) and if I’ve got any niggling questions  to be answered then I drop AQA63336 a message and am certain to get back an astute or humourous (or both) response. I also, as Technokitten points out, really like it when people use text messages for customer care – telling me a delivery is on the way, letting me know that a cab has been dispatched, that kind of thing.

One of the other uses that I’ve seen around a lot, but haven’t used yet, is creating a ‘real’ social network of your friends or colleagues for important and immediate updates – eg sports teams confirming the kick-off time, or that the venue has moved. The kind of service that allows many-to-many messages to be sent and received easily and intuitively. I also think that the use of SMS in helping me to automate my life will grow – eg allowing me to turn on my heating as I’m on the train home etc.

Have a full read of the original post and comments here.

Posted in Texts work | Tagged: , , , | Leave a Comment »

12 Days of Christmas – Twitter

Posted by Admin on December 28, 2008

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This blog was set up to kinda be the antithesis of twitter (“I know for a fact that my mum will never Tweet – yet her demographic still makes up a huge percentage of an operator’s core subscriber base.”), so I thought that it’s probably about time that I said something about it.

The first thing to point out is that I don’t actually have anything against Twitter itself – you can even find me @patrickjpr (although I don’t tweet much). No, it’s not the service itself … it’s the rabid following it has gained from people in the industry and the fact that it was deemed (by some, many, all?) to be the saviour of the world and the best thing since sliced bread. Someone may even have said it was the new black!

And that’s my issue with it. Simply put, it’s that everyone else seemed to love it so much.

Part of it is certainly down to my contrary nature – ‘if they all love it, I’m just going to hate it to be different’. But once I’d grown up and got over that I realised that it was actually do with the fact that yet again the people at the heart of this [mobile] industry were in danger of making it a club for themselves and not making this something that a) everyone can benefit from and b) an industry can make some real profits.

At this point I’m going to highlight Helen Keegan’s excellent post, following her excellent speech, after the Future of Mobile conference. Check it out here and in particular look at point 3 – ‘We create applications and services for people like us’. To my mind, that sums up Twitter.

Of course, not that there is anything wrong with that – as long we understand those limitations.

Ewan (@Ew4n) at Mobile Industry Review has recently written a really interesting post about this subject. In the comments Ben Smith gave a perfect description of Twitter:

“Twitter is the crap pub you keep going to because that’s where your mates hang-out. It isn’t the place to go if you want to focus on conversations that are all interesting to you, but neither’s the pub.”

What we have to realise is that Twitter is about socialising with mates, overhearing conversations from Stephen Fry or other celebs (but let’s not pretend they are really our friends), talking rubbish and maybe the occassional nugget – just like a night down the pub (without the celeb in my local).

It’s good fun, but it’s not the future … or at least not a future that will include the masses.

That said, there’s a good article here about the kind of people you’ll find (and should avoid) on Twitter.

Posted in Opinion, Twitter | Tagged: , , | 4 Comments »