SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘sms’

No charity in mobile as club turns to SMS for survival

Posted by Jon Russell on March 9, 2009

The weekend saw Darlington FC, of England’s League Two, adopt an innovative form of fund raising in a bid to avoid administration and a potentially crippling points deduction next season.

darlingtonfc2jpg

Fans of the club, which needs to raise an estimated £300,000 to survive the rest of the season, have created an SMS donation service to increase awareness of the club’s situation and help it pull through. 

Sky Sports News reports that “players, management and all other staff at the football club were not paid during February and a wage deferral scheme is now being discussed with the administrators.”

To help support The Quakers, as the club is known, would be donors should text ‘GL SAVEDFC’ to 87070. The SMS will cost around £1.50 with around 95p going to the club’s survival fund.

The real news here is that the middleman fee is as significant as a one-third (55p of £1.50). The campaign is an excellent idea in theory but in practice donations are best received from more traditional channels that avoid service costs.

Surely, in the name of saving an 125 year old, historic club on the brink of extinction, the companies handling the service could be a little more charitable?

The publicity of the campaign could help promote the mobile donation service to a wider audience and potential customers, instead the club loses one-third of all donations made by the SMS service.

Sadly the companies involved are unknown to us at this stage so no naming and shaming.

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Alan Pascoe of Tekelec answers our questions

Posted by Admin on January 20, 2009

Over in North Carolina in the US, a multi-media mobile messaging specialist company called Tekelec goes about its business. In the heart of this US company, a Brit, Alan Pascoe, works as the Senior Manager of Product Marketing. Alan gave me some of his time to answer a few questions.

– – –

tekelec-alan-pascoe-1Please describe your service?
SMS is one of the key underlying services that mobile operators provide. The Tekelec Mobile Messaging Solution ensures that the mobile operators continue to maintain high standards of service by ensuring a cost effective and seamless transport of mobile messages. Tekelec Mobile Messaging Solution also serves as a platform that launches a wide range of new and innovative text-based services that will generate more revenues from SMS. Operators can also use the solution to install firewalls that block spam and insert advertising in text messages.

Why use it?
The Tekelec Mobile Messaging Solution enables operators to reduce capital and operating costs (CAPEX/OPEX), which is especially valuable in today’s economy. The system also provides operators with the facility to offer consumers opt-in SMS advertising in exchange for discounts on calls, text messages and other services.

What about Consumers?
End-users, or mobile subscribers, access the Tekelec Mobile Messaging Solution whenever they send or receive an SMS. An incentive for the consumer is the fact that Tekelec Mobile Messaging Solution allows operators to offer spam prevention and advanced anti-spoofing features, eliminating any potential threats or irritating spam messages before they reach a subscriber’s handset.

What do you think is the future of mobile applications?
From what we are seeing in the market, the future for the trusted SMS is very bright. The growth in application-based SMSs has been quite dramatic and will keep on growing. The application of SMS has become far reaching, particularly in the area of machine-to-machine (M2M). For example, SMS can replace the current fixed line system that is used to communicate when a vending machine is running low on supplies of drinks or chocolate. Why not install a machine with a wireless device that sends an SMS to an application? This will allow the vending machines to be more flexible and portable, and it reduces the need for a leased transmission line.

Mobile advertising is also an early-stage opportunity to send customers relevant material, since the mobile phone offer the most personal and immediate means to interact with the consumer. However at this stage in the evolution of mobile advertising the key is to get the customers to opt in for the adverts.

Have you got anything else in the pipeline?
At the moment, SMS is a system-wide service, which means that every person gets the same level of service. Tekelec is currently working on a set of new and innovative features that will provide operators with the ability to offer SMS on a personalised level. This new approach will have two big advantages for operators: for one, it will help to reduce churn by offering differentiated services to select customers, and two, there is an opportunity for the operator to increase revenues through these new premium personalised services.

– – –

Thanks Alan. I’m particularly interested in the idea of SMS to work in the M2M area. I think this and the ability for consumers to be able to interact with machines/devices from their phones is, as yet, an under-utilised arena for mobile operators. It’s the perfect use of a mobile phone – switching the heating on while you’re on the train on the way home.

If operators can avoid talking about the technology, but really selling the benefits, I can see everyone sending text messages to the different applications in their house, giving them added control and making their lives easier.

Posted in Industry, Operators, Texts work | Tagged: , , | Leave a Comment »

SMS or die …

Posted by Admin on January 5, 2009

… that’s the title of a new whitepaper by Mobile Storm. They say that it is “What email marketers need to
know about text-message campaigning”

I’ve not read it yet, but one stat did catch my eye.

– In Q1 2006 – 413bn text messages were sent worldwide

– In Q1 2007 – 620bn text messages were sent worldwide

If you want to read it through yourself you can download the whitepaper here. If there are any other interesting stats or insights I’ll summarise them in a future post.

Posted in Enterprise, Research, Texts work | Tagged: , , | 1 Comment »

SMS still King

Posted by Admin on December 5, 2008

Some would say that SMS is still ‘King’, others would say that SMS is the new Black *ahem*. Whichever way you look at it, SMS is still doing pretty well despite all the other pretenders to the ‘throne’.

The latest people to proclaim the glory of SMS is Portio Research, who in their latest report – ‘Mobile Messaging Futures 2008 – 2013’ – claim that SMS ‘is loved the world over’ and that ‘there is no cheap, easy to use alternative that will work with all phones and across all networks’.

They also noted some really interesting usage details as well:

‘… in China average users send over 100 messages each month whereas the Filipinos continue to be the leading exponents with 755 messages each month.’

To be fair, it’s not all about SMS. The report also highlights the use of mobile email – especially amongst business users. It also predicts a huge growth for Mobile IM – ‘urging from a worldwide total of 111 million users in 2008 to hit a massive 867 million users by the close of 2013.’

You can see more detail about the report here.

Posted in Research, Texts work | Tagged: | 2 Comments »

SMS saves the day

Posted by Admin on December 4, 2008

There have been a couple of reports over the last couple of days of the simple text message saving someone’s life.

The first was the story of a man stuck up a mountain in Majorca. He sent an emergency text message to his wife who was able to alert the relevant authorities – they spotted him thanks to a bright red scarf he was wearing.

You can read more here as Ewan at Mobile Industry Review beat me to it.

The second story is of a surgeon working in DR Congo who received advice on how to perform a specific operation from a colleague by text message. The surgeon involved, Mr Nott gave one of the best quotes I’ve seen in ages:

“God works in mysterious ways – and this time he was working via text message.”

You can read more from Wales Online here. Or watch a clip from the BBC.

Posted in Health, Texts work | Tagged: , , | Leave a Comment »