SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘Mobile Industry Review’

Avoid burst pipes by text

Posted by Admin on December 28, 2008

I saw this post on Mobile Industry Review yesterday and it’s a brilliant use of text messaging from Direct Line. I presume they’re using Esendex or someone like that to send out the messages and give them all the tools they need.

Anyway, with thanks to Ewan at MIR, here’s the post in full.

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I got this text in a few days ago from my insurance provider, Direct Line. Smart. Not only does it deliver some ’seasonal greetings’, it also offers a top tip – don’t switch the heating off completely if you are away, to avoid burst pipes. Now, I wonder how much cash this will save them? It’s a very smart idea as I forgot about this – and I am going away for a few days. So assume that an average of 200 pounds per incident. Assume you have 500,000 customers, right? Assume 2 percent incident rate over the Seasonal period. That is 10,000 incidents at a cost of 2 million smackers. It will cost you 175k to send a text to every single customer – at 3.5p per text – but if you can reduce incidents to 0.5 percent, say 2,500 at 200 pounds cost each, you have saved yourself 1.3 million pounds. Just by sending a text message. That is no longer just mobile marketing, it’s a business critical cost control and profit booster!

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Or you can read it here.


Posted in Enterprise, Texts work | Tagged: , , | Leave a Comment »

Smartphones are sh1t: I’m going back to a real phone

Posted by Admin on December 11, 2008

Ewan at Mobile Industry Review has written a rant today about smartphones – and the fact that they just don’t do their primary function properly. The whole point of a mobile phone is so that you can have a conversation on it – a real one – with your voice and the other person listening. All the other stuff is just extra fluff around the edges. Some of it is good, some not so. But if the phone can’t perform the basic function of providing voice calls properly then that fluff around the edges starts to look a little pointless.

What I find interesting about Ewan’s rant is that he’s a real champion of the industry, the innovation and the cool stuff you can do with your mobile (go on, read the site and have a look). So if he’s saying he’s had enough with smartphones what hope is there for a normob (Ewan’s term)?

I’ve pasted his whole article here:

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I’ve had enough.

There is ONLY so much time and energy I can give a sodding ‘Smartphone’ before it winds me up.

Nothing on Earth in the Smartphone category seems to satisfy me.

I want all these whizzy mobile ‘toys’ — applications, extensions, fast data, decent camera — and whilst your average iPhone, T-Mobile G1 or Blackbery Bold do certainly meet the grade on paper, they don’t make the MacLeod cut.

No way.

Ultimately, business is all about talking. It’s about the spoken word. It doesn’t matter how many texts or tweets or do, at some point you need to close the deal or discuss the offer. People like it. Still. It’s rare to do business entirely electronically, even today.

So I need my phone to actually work. As a phone.

Here is what I need:

– When I want to phone somebody, I should be able to locate them in my phone book and hit dial within 5 seconds.

– I should be ‘connected’ within a further 2 seconds (whether it’s voicemail, busy signal, or a ringing line).

– My phone call should never, ever be terminated because of network-busy or the handset flucking up.

– The other party should be able to hear me. Continuously.

– I should be able to reach my calling menu — recent calls, missed calls, immediately and be able to place a call to a recent contact immediately. Sub 1 second.

– I should be able to talk for an hour without my handset battery going from 100% to 15%.

– I shouldn’t develop shoulder strain carrying it.

– My suit jacket shouldn’t look out of shape if I put it in my pocket.

No Smartphone can do all of the above, on a continuous basis.

Not a single sodding Smartphone on the market today.

If it’s not the sodding battery flucking up, it’ll be continuous disconnections. Or stupid shitty menus. Or an operating system that simply cannot handle it.

I think my issue is patience.

I have NO patience whatsoever when it comes to phones. The ONE thing a phone in my possession must do is make calls. Quickly. Reliably. If it fails to do this, then I start questioning the whole point (along the lines of ‘what the hell has changed in 10 years?’).

My major annoyance is that manufacturers seem to have, alas, dumped the original concept of a phone — i.e. placing calls — and paid more attention to other features when it comes to many smartphones.

Let’s talk Blackberry. Useless as a phone. It *works*. In fact it’s one of the class-leading Smartphone-That-Works-Ok-As-A-Phone devices. But the recent Blackberries? Rubbish. It looks to me like they’re too busy trying to figure out how to process 3G data to worry about placing your phone calls properly. Without hanging up mid-way through. Or forcing the other party to have to go seconds and half-minutes without hearing you.

The T-Mobile G1 is a big disappointment as a primary device. Obviously the battery can’t take much data use, but the killer is when I’m trying to navigate around it to make calls. And trying to STAY connected to someone for more than a few minutes. And trying to wait for it to place a call. And answer a call.

I won’t bore you with my Smartphone analysis.

Won’t even start on the iPhone.

Suffice to say I’ve dug out my Nokia N95 8GB. That is my handset of choice for talking.

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Or you can read it here.

Posted in Annoying, Handsets, Opinion | Tagged: , | Leave a Comment »