SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘mobile donations’

No charity in mobile as club turns to SMS for survival

Posted by Jon Russell on March 9, 2009

The weekend saw Darlington FC, of England’s League Two, adopt an innovative form of fund raising in a bid to avoid administration and a potentially crippling points deduction next season.

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Fans of the club, which needs to raise an estimated £300,000 to survive the rest of the season, have created an SMS donation service to increase awareness of the club’s situation and help it pull through. 

Sky Sports News reports that “players, management and all other staff at the football club were not paid during February and a wage deferral scheme is now being discussed with the administrators.”

To help support The Quakers, as the club is known, would be donors should text ‘GL SAVEDFC’ to 87070. The SMS will cost around £1.50 with around 95p going to the club’s survival fund.

The real news here is that the middleman fee is as significant as a one-third (55p of £1.50). The campaign is an excellent idea in theory but in practice donations are best received from more traditional channels that avoid service costs.

Surely, in the name of saving an 125 year old, historic club on the brink of extinction, the companies handling the service could be a little more charitable?

The publicity of the campaign could help promote the mobile donation service to a wider audience and potential customers, instead the club loses one-third of all donations made by the SMS service.

Sadly the companies involved are unknown to us at this stage so no naming and shaming.

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