SMS is the new black

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Posts Tagged ‘MMA’

Mobile banking to rise says MMA

Posted by Admin on January 30, 2009

“The MMA is seeing mobile usage rise for personal banking.” That’s what the MMA President and CEO, Mike Wehrs has said about mobile banking.To help promote the growth in the sector the MMA has released the Mobile Banking Overview – which aims to provide more information for the mobile industry on the financial sector.

So this means that more and more of us are likely to access our bank accounts, transfer money and perform other banking functions on our mobile phone.

One of the main reasons for this growth in the sector, according to Wehrs is due to the improvements in mobile phones:

“The improved user experience across handsets and networks and better browsing capabilities associated with the mobile web have resulted in significant growth in the mobile banking market over the past several years.”

If you work in the sector and are keen to find out more, the MMA Mobile Banking Overview can be downloaded here.


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Mike Wehrs new President and CEO of the MMA

Posted by Admin on January 14, 2009

The Mobile Marketing Association (MMA) has recently announced that Mike Wehrs will be the new President and CEO. His role will be to promote the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry, to deliver benefits to MMA members, to establish best practice for future growth and to drive mobile adoption worldwide.

mike_wehrsMike said of his appointment:

“I am honoured and excited to lead the MMA at such an important time in its history. The mobile channel has been experiencing tremendous growth, and marketers worldwide are embracing mobile marketing as an essential component of their global advertising strategies, capitalizing on its capability to establish a direct link with consumers on a global scale. I look forward to working together with MMA member companies, MMA Board of Directors and other industry leaders to ensure a vibrant and healthy mobile marketing ecosystem for all.”

Prior to this appointment Mike was Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc. Before that role, he’d been at Tegic Communications and Microsoft.

Well done Mike, good luck.

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