SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘MIR’

So Long, and Thanks For All the Fish

Posted by Admin on March 14, 2009

That was one of the first comments on a bittersweet post on Mobile Industry Review. Bittersweet because it is a successful way to monetise the site for Ewan, but it deprives us the regular readers of the insight and opinion, the gossip and videos and the all round great resource for mobile related stuff that MIR was.

As you’d expect on a post as earth shattering as this there have been a number of comments. Most of them have been people just wanting to express sadness at losing the site as a resource and with Ewan and the team good luck. But some have verged on the angry – which is a shame.

What a lot of the comments have highlighted are two key questions – which I’m not going to try and answer here. The first is how to make money from a blog. If a site like MIR can’t generate enough sponsorship to keep it afloat then what hope is there? MIR had a hugely loyal readership and also a huge readership of people that mattered in mobile. On top of that the quality of the articles and videos put many ‘professional’ sites to shame. Yet still the advertising model wasn’t working.

The other question, and a slightly more philosophical one, is who owns a blog. Several comments have been made on the article that suggest that Ewan shouldn’t have made this decision as he’s letting people down, as if MIR was some sort of public broadcasting. I’m afraid I don’t subscribe to that view at all. The blog was Ewan’s to do what the hell he likes with. The man’s got to eat and as readers we should just be grateful that he was generous enough with his time (and so were Ben, Dan, James and all the other contributors) for so long.

For me, it’s going to be a shame to see it go. It was a regular source of news for me (and sometimes a source of news for this blog). It was also a way to plug into the community as reading some of the comments and discussions was almost as important as the articles themselves. I was even lucky enough to be able to write a few pieces a while ago.

But now the time has come, so as ollysk2 said so eloquently in the comments – “So Long, and Thanks For All the Fish.”

Posted in Industry | Tagged: | Leave a Comment »

12 Days of Christmas – Twitter

Posted by Admin on December 28, 2008

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This blog was set up to kinda be the antithesis of twitter (“I know for a fact that my mum will never Tweet – yet her demographic still makes up a huge percentage of an operator’s core subscriber base.”), so I thought that it’s probably about time that I said something about it.

The first thing to point out is that I don’t actually have anything against Twitter itself – you can even find me @patrickjpr (although I don’t tweet much). No, it’s not the service itself … it’s the rabid following it has gained from people in the industry and the fact that it was deemed (by some, many, all?) to be the saviour of the world and the best thing since sliced bread. Someone may even have said it was the new black!

And that’s my issue with it. Simply put, it’s that everyone else seemed to love it so much.

Part of it is certainly down to my contrary nature – ‘if they all love it, I’m just going to hate it to be different’. But once I’d grown up and got over that I realised that it was actually do with the fact that yet again the people at the heart of this [mobile] industry were in danger of making it a club for themselves and not making this something that a) everyone can benefit from and b) an industry can make some real profits.

At this point I’m going to highlight Helen Keegan’s excellent post, following her excellent speech, after the Future of Mobile conference. Check it out here and in particular look at point 3 – ‘We create applications and services for people like us’. To my mind, that sums up Twitter.

Of course, not that there is anything wrong with that – as long we understand those limitations.

Ewan (@Ew4n) at Mobile Industry Review has recently written a really interesting post about this subject. In the comments Ben Smith gave a perfect description of Twitter:

“Twitter is the crap pub you keep going to because that’s where your mates hang-out. It isn’t the place to go if you want to focus on conversations that are all interesting to you, but neither’s the pub.”

What we have to realise is that Twitter is about socialising with mates, overhearing conversations from Stephen Fry or other celebs (but let’s not pretend they are really our friends), talking rubbish and maybe the occassional nugget – just like a night down the pub (without the celeb in my local).

It’s good fun, but it’s not the future … or at least not a future that will include the masses.

That said, there’s a good article here about the kind of people you’ll find (and should avoid) on Twitter.

Posted in Opinion, Twitter | Tagged: , , | 4 Comments »