SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘India’

Virgin’s ‘Rule Of Thumb’ in India

Posted by Jon Russell on January 26, 2009

virgin-indiaAn interesting development in the India sub-continent mobile market has emerged this week with Virgin Mobile India introducing a new tariff aimed squarely at text-addicts in the country.

Dubbed ‘New Thumb Rule’, this offer is unique to its market as it allows customers to send 100 national and 100 local text messages for free every day after paying for the first three messages of each type. According to Virgin, the offer has been  named to reflect the importance of the thumb to mobile users who write and send a lot of SMS messages.

Virgin India has adopted the same disruptive aims as its UK cousin, albeit with more success, since launching nine months ago. This initiative, along with the company’s ‘earn money for incoming calls’ package, is an excellently thought out manoeuvre which will give the company stand-out value with youth and young professionals in India’s rapidly maturing mobile market.

The company is not yet declaring subscription figures but we will endeavour to keep you posted with other innovative ideas which it introduces.

If you’d like to know more  about India’s mobile market head to this 2009 preview article at Indian entrepreneur Rajesh Jain’s blog.

News courtesy of India PR Wire.

Posted in Industry, Markets, Operators | Tagged: | Leave a Comment »

Indians flirt by text

Posted by Admin on January 19, 2009

A new survey has revealed that in India the two most popular uses for SMS, MMS and mobile IM are to send romantic messages to their partner and to send romantic messages to someone other than their partner. It seems to me that if people are doing both they are playing a dangerous game … They also use SMS to quit their jobs and fire people.

The survey was conducted by Synovate and Microsoft and also looked at other countries in the APAC region.

It found that the Chinese (at 58%) were the most likely to discuss marriage proposals over text message; while Japanese women were the most likely to check the text messages and call history on their husband’s phone, with 71% saying they would.

You can read more about the survey here.

Posted in Funny, Research | Tagged: , , | 4 Comments »

BT operator sends amorous texts

Posted by Admin on January 9, 2009

One of BT’s call centre operators in India has been disciplined for sending flirty texts to a UK customer known only as ‘Jane’. Apparently her voice had attracted him, so he decided to send her messages that went far beyond his work duties.

Jane, from Portsmouth, was trying to get a new landline connected in her new house. She logged in online and then received a phone call to help process the order. Things seemed strange when she got a second call from the same operator. Soon after that, the messages were sent to her phone.

The first message said:

“Hello, we spoke two hours ago regarding ur BT order. U must be thinking dat why I called u up second time without any reason of the call but to be honest I got attracted towards you and your wonderful voice. Can i be ur friend?”

While another one said:

“As precious as u r to me, as precious only few can ever be, I know all friends r hard to choose but u r someone i never want to lose. Take care xxx.”

I’ve never worked for BT but I’m fairly sure that that isn’t how the company normally lets you know that your new landline has been connected. You can read the full article on the BBC here.

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Indian police to send texts to fight terror

Posted by Admin on January 7, 2009

We’ve written a few times about the police’s use of text messages to help them in the fight against crime (for example in Washington DC, or to stop cocaine users). Well now police in Hyderbad, India have joined in and will be sending text messages to people asking them to be on their guard for suspicious packages or people.

To help with the initiative the networks in India have agreed to send the messages for free.  An example of the messages to be sent is: “Found an abandoned vehicle in a busy place for quite some time? There may be dangerous objects in it. Break your silence. Contact nearest policeman or dial 100 or send an SMS to 9010100100.”

And why are they using SMS, well: “SMS has tremendous reach. With people now having cell phones even when they are on the move, you don’t need a TV or a radio to receive an anti-terror alert.”

You can read more about the story here.

While we obviously support the initiative, as a recent episode of the BBC sitcom Outnumbered showed, you have to be a little bit careful asking the public to be aware of suspicious looking people.

Posted in Police, Texts work | Tagged: , , | Leave a Comment »