SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘free’

Competition Extension

Posted by Admin on February 13, 2009

As you know, SMS is the new Black, sponsored by AQA, is running a competition for the ‘best’ text message sent or received in January.

When I set the deadline, I forgot that I would be in Barcelona for the mobile trade show – Mobile World Congress, so I’ve decided to extend the deadline to next Friday.

Get your texts in to (subject line ‘Competition’), or forward them to +44 (0)7957 197817.

I’ve also realised that I should probably provide a bit more of an explanation of ‘best’. For the competition, best can mean a variety of things:

– funniest
– strangest
– most effective (ie a marriage proposal that worked)
– cutest (if it’s your kids first text – it’s got a good chance)
– most romantic (especially if it’s sent tomorrow)
– worst (shock value is good)
– or, of course it could be the best answer you got from texting a question to 63336 for AQA to answer recently

Whatever it is – send them in and you could win the Brilliant Answers book.

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More about Brilliant Answers

With 13 chapters covering food and drink, nature, celebrities, sport, language, travel, sex and the pick of the odd unanswerables and most bizarre, Brilliant Answers is AQA’s madcap fans and ingenious answer gurus at their very best.

Find the answers to such questions as:
− What is the best type of biscuit to make a mattress from?
− I want to write a film script which makes me millions, what should it be about?
− Which British football club has no letters from the word ‘football’ in its name?
− What is the world’s funniest word?
− Why are smiley faces yellow?*

− The best type of biscuits to make a mattress from would be fig rolls or strawberry Newtons. They would be soft, but still provide some back support.
− Based on the top-grossing films, your script should be about a young wizard and a robot looking for a ring on a pirate ship which sinks. Good luck.
− Dundee is the only British football club that has no letters from the word ‘football’ in its name. Founded in 1893, Dundee play at Dens Park.
− The funniest word in the English language is fartlek (an athletic training regime); other funny words include furphy, pratfall, parp and firkin.
− The smiley face, first used by Harvey Ball, is yellow because the logo was influenced by Kolobok, a yellow spherical being in an East Slavic fairy tale.


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Free Texts for Life for Mobile Operators

Posted by Admin on January 28, 2009

logo-lo-res1That’s the announcement that Anam made yesterday. It has removed the charge for capacity licences for its Eclipse SMSX short messaging platform. This will mean that operators don’t have to worry about the cost of buying additional licences as SMS traffic volumes increase, allowing them to simply and easily introduce more SMS based services.

Previously, SMS infrastructure has been priced on a volume basis with mobile operators paying higher license fees if they wanted their network to be able to process more messages. This meant that every time there was an increase in volume, operators’s costs also increased.

Gerry McKenna, CEO of Anam, said:

“This is the 18th year that Anam’s engineers have been involved in the design and development of Short Messaging systems and in that time usage and volumes have grown dramatically. Although the capacity of messaging systems has grown to meet this demand, the cost of purchasing and maintaining high performance SMS platforms has remained high. This has limited the potential growth of SMS-borne services such as funds transfer, content distribution, parental control and advertising-funded SMS.”

As this blog regularly highlights, text messaging has continued to grow and grow in popularity. And it’s not just simple text messages either – it’s all the services introduced by companies such as AQA and SpinVox that are based on SMS.

Good move by Anam and it might shake the market up a bit and persuade operators to spend a bit more time and energy on SMS-based apps. See more here.

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Disclaimer – Anam is a supporter of this blog.

Posted in Industry, Operators | Tagged: , | Leave a Comment »

PocketGamer produces free report on mobile gaming

Posted by Admin on January 23, 2009 is the business-facing sister site of the consumer site well-known site for mobile gaming reviews etc, To prove their credentials on the business side of things, they have launched a free report for people in the mobile gaming industry. They say it is:

“A brand new market report service, designed to bring you the insight you need to grow your mobile games business.”

You can get it for free here.

Posted in Mobile Games, Research | Tagged: , , | Leave a Comment »

Win presents and donate to charity

Posted by Admin on December 2, 2008

Mobile Industry Review is running a great campaign for Christmas. For a small donation, you can win some great mobile gadgets.


The guys at MIR are regularly receiving stuff to review and play around with. If they get the chance to keep hold of it then they try to give it away to readers. This is a collection of some of the stuff they have ‘collected’ over the last few weeks.

You can find out more here.

Posted in Charity, Industry | Tagged: , , | Leave a Comment »