SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘AQA’

Competition Extension

Posted by Admin on February 13, 2009

As you know, SMS is the new Black, sponsored by AQA, is running a competition for the ‘best’ text message sent or received in January.

When I set the deadline, I forgot that I would be in Barcelona for the mobile trade show – Mobile World Congress, so I’ve decided to extend the deadline to next Friday.

Get your texts in to smsblack@googlemail.com (subject line ‘Competition’), or forward them to +44 (0)7957 197817.

I’ve also realised that I should probably provide a bit more of an explanation of ‘best’. For the competition, best can mean a variety of things:

– funniest
– strangest
– most effective (ie a marriage proposal that worked)
– cutest (if it’s your kids first text – it’s got a good chance)
– most romantic (especially if it’s sent tomorrow)
– worst (shock value is good)
– or, of course it could be the best answer you got from texting a question to 63336 for AQA to answer recently

Whatever it is – send them in and you could win the Brilliant Answers book.

– – –

More about Brilliant Answers

With 13 chapters covering food and drink, nature, celebrities, sport, language, travel, sex and the pick of the odd unanswerables and most bizarre, Brilliant Answers is AQA’s madcap fans and ingenious answer gurus at their very best.

Find the answers to such questions as:
− What is the best type of biscuit to make a mattress from?
− I want to write a film script which makes me millions, what should it be about?
− Which British football club has no letters from the word ‘football’ in its name?
− What is the world’s funniest word?
− Why are smiley faces yellow?*

Answers:
− The best type of biscuits to make a mattress from would be fig rolls or strawberry Newtons. They would be soft, but still provide some back support.
− Based on the top-grossing films, your script should be about a young wizard and a robot looking for a ring on a pirate ship which sinks. Good luck.
− Dundee is the only British football club that has no letters from the word ‘football’ in its name. Founded in 1893, Dundee play at Dens Park.
− The funniest word in the English language is fartlek (an athletic training regime); other funny words include furphy, pratfall, parp and firkin.
− The smiley face, first used by Harvey Ball, is yellow because the logo was influenced by Kolobok, a yellow spherical being in an East Slavic fairy tale.

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Posted in Competition | Tagged: , , , , | Leave a Comment »

New competition

Posted by Admin on January 27, 2009

If you’re up for it … let’s have a little competition.

All I want to know is: what was the ‘best’ text message you sent or received in January 2009.

For the best messages AQA is giving away five versions of its excellent book, Brilliant Answers. Featuring the most brilliant answers on subjects ranging from Russell Brand to Dangermouse, from holy handgrenades to the world’s most bizarre experiments, Brilliant Answers is an unputdownable compendium of essential and not-so-essential facts and opinions for everyday life in the UK.

The competition is open to anyone and is simple to enter. To enter, just email the text to smsblack@googlemail.com, with the subject line ‘Competition’, or forward it to +44 (0)7957 197817, before the closing date of February 13th.

Your text could be a marriage proposal, a new job offer, a joke or a brilliant answer from AQA. If it is good enough it will be one of five winners of the Brilliant Answers book.

– – –

More about Brilliant Answers

brilliantanswersWith 13 chapters covering food and drink, nature, celebrities, sport, language, travel, sex and the pick of the odd unanswerables and most bizarre, Brilliant Answers is AQA’s madcap fans and ingenious answer gurus at their very best.

Find the answers to such questions as:
− What is the best type of biscuit to make a mattress from?
− I want to write a film script which makes me millions, what should it be about?
− Which British football club has no letters from the word ‘football’ in its name?
− What is the world’s funniest word?
− Why are smiley faces yellow?*

Answers:
− The best type of biscuits to make a mattress from would be fig rolls or strawberry Newtons. They would be soft, but still provide some back support.
− Based on the top-grossing films, your script should be about a young wizard and a robot looking for a ring on a pirate ship which sinks. Good luck.
− Dundee is the only British football club that has no letters from the word ‘football’ in its name. Founded in 1893, Dundee play at Dens Park.
− The funniest word in the English language is fartlek (an athletic training regime); other funny words include furphy, pratfall, parp and firkin.
− The smiley face, first used by Harvey Ball, is yellow because the logo was influenced by Kolobok, a yellow spherical being in an East Slavic fairy tale.

Posted in Competition | Tagged: , , , | 3 Comments »

Colly Myers, CEO of AQA on Texperts acquisition

Posted by Admin on December 19, 2008

In the world of text based answering services the news that Texperts has been bought by the owners of one of its rivals 118 118 was big news this week. I was lucky enough to get a response from Colly Myers, CEO of AQA on the story.

– – –

Colly Myers

On the reasons why Texperts might have gone down this route:

“Texperts really struggled to achieve scale and in the current economic conditions have decided to end their independence.”

So what about AQA now:

“AQA 63336 will continue to focus on providing Brilliant Answers which is what is needed to be successful and to grow what is still an emerging market.”

– – –

Thanks for that Colly. If you want to test out the AQA service text a question to 63336. It could be serious (How many minutes did Geoff Hurst play in the whole of 1966 World Cup Tournament?), a bit of fun (Should I wear the red or blue shirt when I go out tonight?), or the most important question of all (What do you think of SMS is the new Black?).

Although you probably don’t need to answer those exact questions as I’m sure the bods at AQA will answer them here for us.

Posted in Opinion | Tagged: | 2 Comments »

Texperts sold to 118118 owners

Posted by Admin on December 18, 2008

It was announced yesterday that kgb, the owners of the 118 118 service is to buy Texperts. The company, that used to be known as 82Ask, provides an sms-based question and answer service, very similar to the 118 118 service that was recently accused of sending racist jokes.

This means that the founders of Texperts get an exit – although at the moment there’s no news about the figures involved. While 118 118, that has been reported to be struggling with its service, opens the market a bit more.

I used to use the service from 82Ask occassionally, but I stopped after they rebranded – I didn’t particularly like the new brand (still don’t) and I thought a lot of the PR and marketing they did around the rebrand was a bit of a waste of money and was a bit pointless. I’d still be interested to see what the public recognition of the brand Texperts is like.

Now I use the service by AQA, the other major player in this market in the UK. Personally I love it and it often works best if you’ve got a ‘silly’ question to ask when you’re down the pub (something like ‘Does my bum look big in this?’).

I’d love to get AQA’s response on this – does this leave the market open for them to grow even more?

Posted in Industry | Tagged: , , | 1 Comment »