SMS is the new black

A review of mass market mobile apps

Posts Tagged ‘Anam’

Anam announces new customers

Posted by Admin on February 17, 2009

At Mobile World Congress, Anam has announced that three new operators have signed up to its Smart Services. The operators have not been named, but they are based in Taiwan, Ireland and Vietnam.

These operators have bought Anam’s Smart Services which means that they will be launching services like Messaging+ – adding email-like functionality to SMS (eg setting up an out-of-office alert); and Anti-SPAM – which blocks unwanted messages.

They could also adopt services like Ad-Funded SMS – which inserts ads into text messages; Parental Control, which allows parents to block unwelcome messages from their child’s handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

These new deals all come on top of Anam’s recent announcement about ‘Free Texts for Life’ to operators.

Gerry McKenna, CEO of Anam, said:
“Our Smart Services solutions are helping many global operators create new, revenue-generating, SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators.”

And he’s right about subscribers liking them – they understand SMS and if a new service is easy to understand and access (because it uses SMS), then it is more likely to get mass adoption.

“These deals highlight the value that our Smart Services solutions can bring to global mobile operators, with about another eight million mobile subscribers now able to access services like Messaging+,” said Jote Bassi, VP Global Sales and Marketing at Anam. “It’s great to see the hard work and dedication of our worldwide team and support staff continuing to produce some excellent results.”

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For full disclosure – I do some work for Anam

Posted in Operators | Tagged: , | Leave a Comment »

Free Texts for Life for Mobile Operators

Posted by Admin on January 28, 2009

logo-lo-res1That’s the announcement that Anam made yesterday. It has removed the charge for capacity licences for its Eclipse SMSX short messaging platform. This will mean that operators don’t have to worry about the cost of buying additional licences as SMS traffic volumes increase, allowing them to simply and easily introduce more SMS based services.

Previously, SMS infrastructure has been priced on a volume basis with mobile operators paying higher license fees if they wanted their network to be able to process more messages. This meant that every time there was an increase in volume, operators’s costs also increased.

Gerry McKenna, CEO of Anam, said:

“This is the 18th year that Anam’s engineers have been involved in the design and development of Short Messaging systems and in that time usage and volumes have grown dramatically. Although the capacity of messaging systems has grown to meet this demand, the cost of purchasing and maintaining high performance SMS platforms has remained high. This has limited the potential growth of SMS-borne services such as funds transfer, content distribution, parental control and advertising-funded SMS.”

As this blog regularly highlights, text messaging has continued to grow and grow in popularity. And it’s not just simple text messages either – it’s all the services introduced by companies such as AQA and SpinVox that are based on SMS.

Good move by Anam and it might shake the market up a bit and persuade operators to spend a bit more time and energy on SMS-based apps. See more here.

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Disclaimer – Anam is a supporter of this blog.

Posted in Industry, Operators | Tagged: , | Leave a Comment »

Children made aware of Cyber Bullying

Posted by Admin on December 22, 2008

I saw this story in one of the local papers in the UK about Cyber Bullying. A group of BTEC students has gone round some local schools to give them the message – “block, delete, escape, report, decline”.

The group was given a £2,000 budget to create the roadshow. Performer Nick Kidd said: “I played one of the central characters in the production. It was hard work but the message seemed to go out loud and clear making it a very rewarding experience.”

You can read more about it here.

I know that text bullying is a big issue and a number of operators are looking into it. The Irish Times recently did a piece on it as the Irish government has started to look at the issue much more closely. Also, the Norweigan operator Telenor has introduced a new system with the help of Anam.

Posted in Industry, Operators | Tagged: , | 2 Comments »

Sending text spam could cost €250,000

Posted by Admin on December 22, 2008

The government in Ireland has introduced a new law that means they could fine companies that send spam, whether sent by email or text message, up to €250,000 or 10% of revenues. Eamon Ryan, the communications minister, has introduced the new law which increases the maximum fine from €3,000.

Tony Delaney, assistant Data Protection Commissioner, said of the new law:

“Now the commissioner will be able to prosecute serious or persistent offenders in the Circuit or High Court, in some cases in front of a jury. Many of the chief offenders in Ireland are multi-million euro offenders, so the power to seize turnover will be a huge deterrent.”

The new law has been introduced in time for Christmas, when the sending of unsolicited text messages can rise. “A lot of companies sending out these messages use events such as Christmas or Valentine’s Day to mislead people into replying to texts, and unwittingly sign up for premium services,” Delaney said.

The Office of the Data Protection Commissioner (ODPC) received 390 complaints last year about “spam”, chiefly unsolicited text messages. That is a rise from only 66 complaints in 2005.

You can read more from the Sunday Times here.

I know that helping operators manage text message spam is something that the site’s sponsors Anam can help with. If you’re interested you should give them a call.

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Anam helps Telenor stand up to digital bullying

Posted by Admin on November 26, 2008

I’ve just this announcement on Telenor’s website, announcing its new filter against digital bullying.

“Red Cross, ChildMinder and Telenor are presenting a united front against digital bullying. Now Telenor is introducing a completely new bully filter to shut the bullies out of mobile phones and all three organisations are commencing a major awareness campaign, to make people more aware of how both parents and children can best deal with digital bullying. They have been joined in this by Norway’s biggest Internet community, VG Nettby.”

This filter has been set up using our sponsor Anam’s technology. You can see more about the technology behind this here.

You can read the full announcement from Telenor here.

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Anam sponsors SMS is the new black

Posted by Admin on November 24, 2008

I’m pleased to announce that someone thinks that I’m doing something good, as Anam has agreed to sponsor the site. Here’s a bit more info about Anam:

Anam Mobile


Anam Mobile is a leading player in the value-added SMS services market. The company provides messaging services that allow operators to introduce new enriched and personalised services for subscribers, while helping them to increase their revenues from SMS. They offer services such as SMS Money Transfer, providing the ability to transfer money to any contact in your phone’s address book and Ad-Funded SMS, inserting highly targeted adverts into text messages as they are delivered.

Anam’s patented Smart Services technology offers global mobile operators the ability to rapidly launch new services and can be deployed in both GSM and CDMA networks. Anam Mobile has global customers and partners including Telenor, Telus, Citic, Go Mobile, Cisco, Motorola, Ericsson and HP. The company is headquartered in Dublin, Ireland with offices in Boston, London and Malaysia.

Please do get in touch with Anam on +353 14830200 or email

For full disclosure, I need to point out that Anam is also a client of Joshua PR.

If anyone else would like to get in touch to discuss sponsorship, you can reach me at smsblack [at]

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