SMS is the new black

A review of mass market mobile apps

Anam announces new customers

Posted by Admin on February 17, 2009

At Mobile World Congress, Anam has announced that three new operators have signed up to its Smart Services. The operators have not been named, but they are based in Taiwan, Ireland and Vietnam.

These operators have bought Anam’s Smart Services which means that they will be launching services like Messaging+ – adding email-like functionality to SMS (eg setting up an out-of-office alert); and Anti-SPAM – which blocks unwanted messages.

They could also adopt services like Ad-Funded SMS – which inserts ads into text messages; Parental Control, which allows parents to block unwelcome messages from their child’s handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

These new deals all come on top of Anam’s recent announcement about ‘Free Texts for Life’ to operators.

Gerry McKenna, CEO of Anam, said:
“Our Smart Services solutions are helping many global operators create new, revenue-generating, SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators.”

And he’s right about subscribers liking them – they understand SMS and if a new service is easy to understand and access (because it uses SMS), then it is more likely to get mass adoption.

“These deals highlight the value that our Smart Services solutions can bring to global mobile operators, with about another eight million mobile subscribers now able to access services like Messaging+,” said Jote Bassi, VP Global Sales and Marketing at Anam. “It’s great to see the hard work and dedication of our worldwide team and support staff continuing to produce some excellent results.”

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For full disclosure – I do some work for Anam

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