SMS is the new black

A review of mass market mobile apps

Archive for February 17th, 2009

Anam announces new customers

Posted by Admin on February 17, 2009

At Mobile World Congress, Anam has announced that three new operators have signed up to its Smart Services. The operators have not been named, but they are based in Taiwan, Ireland and Vietnam.

These operators have bought Anam’s Smart Services which means that they will be launching services like Messaging+ – adding email-like functionality to SMS (eg setting up an out-of-office alert); and Anti-SPAM – which blocks unwanted messages.

They could also adopt services like Ad-Funded SMS – which inserts ads into text messages; Parental Control, which allows parents to block unwelcome messages from their child’s handset; and SMS Money Transfer, which allows users to send money to contacts in their address book, simply by using a standard text message.

These new deals all come on top of Anam’s recent announcement about ‘Free Texts for Life’ to operators.

Gerry McKenna, CEO of Anam, said:
“Our Smart Services solutions are helping many global operators create new, revenue-generating, SMS-borne services. Subscribers like these services because they can easily understand and access them, yet they also create increased revenues for operators.”

And he’s right about subscribers liking them – they understand SMS and if a new service is easy to understand and access (because it uses SMS), then it is more likely to get mass adoption.

“These deals highlight the value that our Smart Services solutions can bring to global mobile operators, with about another eight million mobile subscribers now able to access services like Messaging+,” said Jote Bassi, VP Global Sales and Marketing at Anam. “It’s great to see the hard work and dedication of our worldwide team and support staff continuing to produce some excellent results.”

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For full disclosure – I do some work for Anam

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Mobile World Congress breakfast briefing: day 1

Posted by Jon Russell on February 17, 2009

3b5a9_healthy-breakfast3We present our inaugural Breakfast Briefing to give you an overview of all the major talking points from day one of Mobile World Congress

Enjoy!

 

DEVICES

 LG unveiled the Touch Watch, G910, which we can expect on UK shores with Orange branding late 2009.

 LG announced it will support Windows Mobile Windows Phone (see below) devices.

 Nokia unveiled its E55 (immediately dubbed BlackBerry-killer) smartphone with a very RIM-like keyboard.

 Samsung announced an HD version of its Omnia device.

 HTC showcased its next releases within its Touch family, the (not so imaginatively named) Touch Pro 2 and Touch Diamond 2.

 Samsung showed an environmental touch when it removed the wrapping from Blue Earth, solar-powered touchscreen smartphone made from recycled plastic.

 Sony Ericsson raised the bar for camera phones with the Idou, a 12.1 megapixel camera phone.

Acer is a new arrival to mobile devices as it launched 8 Windows Mobile supported devices. Details of the collective are scarce but it does include slider devices, candybars, smartphones, touch-screen phones and one model with a dual-SIM option.

– On a busy day for LG, the Korean firm also released details of an as-yet-unnamed eco-friendly phone which promises to “conveniently harness the sun’s limitless and pollution-free energy”. Initial details are scant but it follows the announcements of eco-phones from Samsung, Blue Earth, and Motorola, Renew.

Qualcomm went public on details around its ground-breaking Mirasol screen for the Inventec V112 Windows smartphone. The technology using reflected light to cut down on the power consumption of LCD screens on mobile devices.  LG has gone public in support for Mirasol.

 

APPLICATIONS AND SERVICES

 Sky announced a subscription-based streaming service to allow customers access to music (via their TV, computer or phone). Omnifone will provide support on the mobile side.

 RIM is finalising access to its application store for all of BlackBerry devices.

– Microsoft renamed ‘Windows Mobile’ to Windows Phone whilst revamping the software and user interface on its platform to rival the likes of Google’s Android and Apple’s iPhone.

– Of interest to the low-cost handset market, Vodafone and Opera have released details of their partnership to develop Opera Mini for low-end handsets.

 

RUMOUR OF THE DAY

– The Google G2 is set to launch today (Tuesday 17 February) at the show.

 

Got any other stories or tips? Get in touch!

 

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