SMS is the new black

A review of mass market mobile apps

“I like to say that all my friends loved it, but all my friends were engineers.”

Posted by Admin on February 7, 2009

I saw that quote in an article on Nolan Bushell, the founder of Atari, in yesterday’s Guardian. The quote describes the first game that Bushell sold – or in fact didn’t sell very many of.

“I like to say that all my friends loved it, but all my friends were engineers.”

If Bushell had continued to just create games for his friends would the gaming industry be what it is today? The answer is probably not and certainly Atari wouldn’t be the household name that it is.

Yet, the mobile industry to a certain extent is still guilty of this – creating things that appeal to people already within the ecosystem. If we want to create more companies with the reach and recognition of Atari that model has to be scrapped and people have to look at products and services that can reach out to a mass market.

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