SMS is the new black

A review of mass market mobile apps

New SMS directory enquiry service launched

Posted by Admin on February 4, 2009

Yesterday a new SMS directory enquiry service launched. It’s called DQ4Mobile and only costs 25p per text, a quarter of the price of current 118 services. The key number to remember if you want to use it is ‘83211’.

To use it all you need to do is to text: What (eg “taxi” / plumber, Indian, electrician etc…) dot Where (eg “Nottingham”) to 83211 to find details of three services (eg taxi companies) operating in your area (eg Nottingham).

Kishore Kumar Sankla, the creator of DQ4Mobile said of the service:

“The costs of calling directory enquiry services from a mobile are much higher than from a landline phone. The advantage of texting 83211 means you don’t have to phone an expensive 118 operator to retrieve a number only to discover you have an expensive call transfer charge or have to wait ages for the text back service to respond. DQ4mobile is simple and straightforward to use, you could be anywhere in the UK and whatever service you need 83211 will provide you with the quickest answer to your request.”

dq4mobile1In the spirit of scientific research I decided to ask about taxis in Nottingham. The response was almost instantaneous, seemingly returning with a new message before I had lifted my thumb off the ‘send’ button. And as you can see from the picture it did what it promised to do – send me three numbers for taxi firms in Nottingham. I’ve not phoned any up as I don’t need a cab, so I can’t verify all the details. However, if you’re in a rush to get some details DQ4Mobile delivers … and quickly.

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