SMS is the new black

A review of mass market mobile apps

Get train tickets on your phone

Posted by Admin on February 4, 2009

I missed this the other, but CrossCountryTrains has launched a new service that allows passengers to buy tickets online and have them sent to their phone.

It is initially launching as a trial and will run on the company’s York to Edinburgh route. If your travelling from York to Edinburgh (or back the other way) and want to use the service, it seems pretty easy to do so. Just go to the website (crosscountrytrains.co.uk) as normal to book your ticket and then sign up via the ‘m-ticket’ icon. The train ticket, which includes a security barcode, journey details and your name, will be sent immediately to your mobile phone as an MMS message.

All you have to do then to use the the m-ticket is present your mobile phone at the ticket barrier or to the train manager and show them the barcode ticket.

David Watkin, CrossCountry’s Commercial Director said:

“Our new m-ticket trial is yet another step forward for CrossCountry as it helps simplify the ticket buying process. Early customer feedback has been positive and comments from our customers have been vital to help us improve the service. People now expect to do so much more whilst on the move and we want to meet that expectation. We hope the trial will prove successful to enable us to roll out our m-ticket product across all CrossCountry services.”

It sounds like a great system and there’s nothing worse that faffing around looking for your ticket when you need to leave to get to the station. If you know it’s on your phone you know you won’t leave that behind. I just hope that it isn’t ruined by jobsworth train staff that don’t believe you when you show it to them.

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