SMS is the new black

A review of mass market mobile apps

lastminute.com launches free talking iPhone phrasebook

Posted by Admin on February 3, 2009

lastminute.com has announced a talking phrasebook that is free to download for iPhone and iPod Touch users in the UK. You can get French, German, Greek, Italian Portuguese and Spanish versions, so if you’re travelling to any countries that speak those languages, I suggest you get them onto your iPhone sharpish.

The phrasebooks have been developed by a company called Coolgorilla and made free for UK consumers by lastminute.com. Andy Washington, lastminute.com sales director said of them:

“These new talking phrasebooks will help people to get even more out of their lastminute.com holidays and breaks. With these great applications, UK consumers avoid having to carry around heavy, paper versions. The talking phrasebooks on the iPhone are easy to use, convenient and most of all free.”

The talking phrasebooks also feature a new search functionality. Users can now search for all phrases quickly and easily, so holiday makers do not waste any of their precious time. They also have a list of activity based words and phrases, so now you can ask to go skydiving in Spain, or on a helicopter ride in Portugal. The phrasebooks also include localised options such as playing boules in France, or visiting a Greek ampitheatre.

Roy Forsdick, MD of Coolgorilla said:

“We’ve worked hard to make these phrasebooks simple and easy for consumers to use. And with lastminute.com’s sponsorship, we can offer them free to UK customers, so that they can enjoy their holiday even more … we’ve [also] created new landing pages that allow lastminute.com to offer additional, local deals to people. This provides a very rich and interactive way to reach holidaymakers with targeted and relevant offers, while they are on their holiday.”

If you’re in the UK, you can download the phrasebooks here:
French, German, Greek, Italian, Portuguese and Spanish.

Disclaimer: I’ve been doing some work for Coolgorilla.

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One Response to “lastminute.com launches free talking iPhone phrasebook”

  1. Morson said

    Thanks for this suggestion .I like it very much.

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