SMS is the new black

A review of mass market mobile apps

FrontlineSMS – helping NGOs communicate

Posted by Admin on February 3, 2009

I’ve been meaning to write about FrontlineSMS for a little while now, ever since TechnoKitten pointed it out to me. However, it’s one of those services that almost defies being written about – because it’s just so good. Once you’ve wriiten – ‘it’s amazing’ – what more is there to say?

I suppose I could start with a bit more of an explanation – it is software that creates an SMS delivery tool for you so that you can send out multiple SMSs to people out and about. It’s been specifically created for charities and NGOs, so the people that receive the messages would typically be people in the field, working at the cutting edge of the charity’s good work, but without access to a computer (and therefore email), but of course with a mobile phone.

What’s great about it is that it makes this form of communication a completely mass-market medium. People, volunteers, local support workers, activitists etc etc, they all have a mobile phone and they all know how to use SMS. So by using FrontlineSMS you are able to keep them updated, warn them, mobilise them – whatever it is you need to do.

FrontlineSMS is currently being put to use in almost every corner of the world. Here’s a map they’ve created of where and how it being used.

frontline-map1

If you are from a charity or NGO, I suggest that you go here and download it for free.

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