SMS is the new black

A review of mass market mobile apps

Archive for February 2nd, 2009

Most first dates are arranged over SMS

Posted by Admin on February 2, 2009

I saw this great post at news:lite. It follows some research from Envirofone.com which says that text message is now the most popular way to ask someone out for a first date. The full breakdown is:

– Text Message 35%
– Face-to-face 26%
– Social Network 20%
– Email 13%
– Telephone 6%

For me, it was email, but I can see why SMS is so popular for this. As a spokesperson for Envirofone.com said:

“I think people still feel the mobile phone is a more personal form of communication, and sending a text message is potentially far less embarrassing then making a phone call!”

What about you? If you’ve got any great texts you sent to get a date, or any naff ones you received asking you out on a date, then enter them in our competition.

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Schools shut due to snow – 100,000 parents are told by text

Posted by Admin on February 2, 2009

For those of you not in the UK, then perhaps you won’t appreciate how just few inches of snow can bring this country to its knees – the roads get near gridlocked, trains don’t work, people don’t go to the office and best of all (for the kids) … schools are closed. It’s madness really, especially as so many of you will be used to real snow (for a bit of a rant about it all check out Ewan’s post on Mobile Industry Review).

Of course, those of you in the UK won’t be reading this for a couple of days anyway as you’ll all be off work making snowmen!

Anyway, as I mentioned, many schools are shut today – either because teachers and staff can’t get there, boilers and other infrastructure breaks, or because the snow is determined as a health and safety risk. The kids don’t really care what the reason is. But there’s nothing worse than walking all the way there, or digging the car out to drive there, only to discover once you reach the gates that school is closed – what valuable sleeping or snowball fight time has been lost.

This year for at least 100,000 kids, that didn’t happen thanks to Groupcall.

Schools on the system can access Groupcall’s Messenger system remotely via a secure web site and then use the system to send a message (SMS, email or voice message) to the parents’s contact information which is stored on the schools’ management information system. Amazingly the system only costs c. £1 per pupil per year. Groupcall’s Lawrence Royston said of the system:

“Parents really want schools to embrace systems like Groupcall Messenger both to improve the flow of routine communication and to ensure that they can be quickly contacted in the event of an emergency.”

I’m sure they do, it sounds great. In my day we had to tune into local radio to see if your school was closed. My school was closed every year as the boilers always broke down at the first sign of snow – until the year I started going and they fixed them!!

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Carnival of the Mobilists #159

Posted by Admin on February 2, 2009

I’m really pleased to say that a recent article by SMS is the new Black has been selected to appear on this week’s Carnival of the Mobilists hosted by the Mobile Broadband Blog.

I wrote about battery life and there are a range of other articles about the world of mobile, including a number about mobile advertising and the Superbowl. And a great post about the strategies a mobile entrepreneur should adopt.

Check them all out here.

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