SMS is the new black

A review of mass market mobile apps

Orange launches Seamless Switch to help companies change provider

Posted by Admin on January 29, 2009

According to recent research from Orange, carried out by Vanson Bourne, one of the main reasons that companies don’t change mobile provider is that the CIO or IT Manager is put off and nervous by all the hassle and potential for disaster that could ensue – you can see it now, in the middle of changing provider the CEO’s number stops working.

Well, Orange is hoping to help out by launching the Seamless Switch service. It means that companies changing provider (presumably to Orange and not away from them!) can benefit from:

– a dedicated account team to help tailor the right solutions for their business;
– any network coverage concerns put to rest, with a full on-site analysis of the Orange network in key locations;
– a dedicated Project Manager to look after the logistics of the entire implementation process;
– device customisation services and tailored training programmes;
– easy account management with flexible billing structures and free web tools to keep on top of payments.

Robert Ainger, Director, Corporate Marketing, Orange UK said of the service:

“Swapping providers is a big deal for any business. It takes time and organisation … The Seamless Switch portfolio of services ensures that all our customers can move to a better, more cost effective solution without any trouble. This gives them time to concentrate on their business rather than worrying about whether their new phones will work!”

This has been launched mainly for larger organisations, but a spokesperson for Orange confirmed that SMEs can benefit from a similar service that is telephone and web-based.


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