SMS is the new black

A review of mass market mobile apps

$20million funding for SMS alerts service

Posted by Admin on January 22, 2009

Big money ($20 million) has been raised from venture capaitalists by 4INFO a company offering ad-funded SMS alerts. The company updates users, by SMS, on a variety of topics including sport, weather, celebrities and horoscopes. The alerts are free to the user and are funded by the advertising revenues that 4INFO generates.

This is great news for the SMS market as it proves that, with a compelling business plan, investors are willing to back SMS. It’s also great for you and I – the people on the street. People consistently say that text messages are their favourite way to receive this kind of information and now it appears that the money-men (and women) are listening.

You can read more on GoMoNews and thanks to @CJTarbett for the heads-up.

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