SMS is the new black

A review of mass market mobile apps

Mike Wehrs new President and CEO of the MMA

Posted by Admin on January 14, 2009

The Mobile Marketing Association (MMA) has recently announced that Mike Wehrs will be the new President and CEO. His role will be to promote the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry, to deliver benefits to MMA members, to establish best practice for future growth and to drive mobile adoption worldwide.

mike_wehrsMike said of his appointment:

“I am honoured and excited to lead the MMA at such an important time in its history. The mobile channel has been experiencing tremendous growth, and marketers worldwide are embracing mobile marketing as an essential component of their global advertising strategies, capitalizing on its capability to establish a direct link with consumers on a global scale. I look forward to working together with MMA member companies, MMA Board of Directors and other industry leaders to ensure a vibrant and healthy mobile marketing ecosystem for all.”

Prior to this appointment Mike was Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc. Before that role, he’d been at Tegic Communications and Microsoft.

Well done Mike, good luck.

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2 Responses to “Mike Wehrs new President and CEO of the MMA”

  1. Ben Waugh said

    Great post. I will read your posts frequently. Added you to the RSS reader.

  2. smsisthenewblack said

    Why thank you Ben.

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