SMS is the new black

A review of mass market mobile apps

SMS or die …

Posted by Admin on January 5, 2009

… that’s the title of a new whitepaper by Mobile Storm. They say that it is “What email marketers need to
know about text-message campaigning”

I’ve not read it yet, but one stat did catch my eye.

– In Q1 2006 – 413bn text messages were sent worldwide

– In Q1 2007 – 620bn text messages were sent worldwide

If you want to read it through yourself you can download the whitepaper here. If there are any other interesting stats or insights I’ll summarise them in a future post.

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One Response to “SMS or die …”

  1. […] by smsisthenewblack on January 10, 2009 I recently mentioned a whitepaper called ‘SMS or Die’. I’ve had a chance to read it now and I thought […]

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