SMS is the new black

A review of mass market mobile apps

Mobile phone security camera

Posted by Admin on December 29, 2008

I saw this piece in yesterday’s Sunday Times – The spy who texted me – about a new product called the Eye camera which enables you to check up on your home (or wherever) using your mobile.

Here’s how it works:

“Before you plug and play (grrr), you need to make sure your mobile is set up to receive MMS messages: the iPhone is not MMS-friendly, so needs to receive data as e-mails instead. Your mobile can then talk to the camera’s Sim card, and voilà: you’re ready to spy. A pay-as-you-go Vodafone card is included, but you can use one from any network; messages sent from the camera are charged at standard rates.”

This technology is not new, although this is the first time I’ve seen it reviewed in the Sunday Times (and interestingly, in the Property section), but I do think it is one of the areas that is due for big growth over the next few months /years. The ability to access another sim and request to perform a certain function for you can be a massive boon to people. The trick here of course is to make sure that it is marketed in the right way – it’s not about the technology, but it is about the functionality and more importantly the benefits.

This could be the next big thing for mobile after mobile content and mobile broadband. Let’s hope the industry gets it right and makes it properly inclusive for everyone (my mum et al) and doesn’t just aim it at geeks (me and I’m assuming you as well).


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