SMS is the new black

A review of mass market mobile apps

Colly Myers, CEO of AQA on Texperts acquisition

Posted by Admin on December 19, 2008

In the world of text based answering services the news that Texperts has been bought by the owners of one of its rivals 118 118 was big news this week. I was lucky enough to get a response from Colly Myers, CEO of AQA on the story.

– – –

Colly Myers

On the reasons why Texperts might have gone down this route:

“Texperts really struggled to achieve scale and in the current economic conditions have decided to end their independence.”

So what about AQA now:

“AQA 63336 will continue to focus on providing Brilliant Answers which is what is needed to be successful and to grow what is still an emerging market.”

– – –

Thanks for that Colly. If you want to test out the AQA service text a question to 63336. It could be serious (How many minutes did Geoff Hurst play in the whole of 1966 World Cup Tournament?), a bit of fun (Should I wear the red or blue shirt when I go out tonight?), or the most important question of all (What do you think of SMS is the new Black?).

Although you probably don’t need to answer those exact questions as I’m sure the bods at AQA will answer them here for us.

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2 Responses to “Colly Myers, CEO of AQA on Texperts acquisition”

  1. AQA 63336 said

    Thanks smsisthenewblack, we can’t resist a challenge here at AQA 63336, so here are answers to your questions below!

    – How many minutes did Geoff Hurst play in the whole of 1966 World Cup Tournament?
    – Geoff Hurst played 300 minutes in the 1966 World Cup: 90m in the quarterfinal v Argentina, 90m in the semi v Portugal, and 120m in the final v W Germany.

    – Should I wear the red or blue shirt when I go out tonight?
    – Definitely wear the red shirt. It’ll make you stand out from the crowd; you’ll appear energetic, feel confident, draw others to you & have a top night.

    – What do you think of SMS is the new Black?
    – SMS is the new black’ is the next big thing only amongst young and/or innovative and/or early adopter consumer categories. It’s not as big as it thinks.

  2. smsisthenewblack said

    AQA – thanks for that and 2 out of 3 ain’t bad (as Meatloaf once sang)!

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