SMS is the new black

A review of mass market mobile apps

Texperts sold to 118118 owners

Posted by Admin on December 18, 2008

It was announced yesterday that kgb, the owners of the 118 118 service is to buy Texperts. The company, that used to be known as 82Ask, provides an sms-based question and answer service, very similar to the 118 118 service that was recently accused of sending racist jokes.

This means that the founders of Texperts get an exit – although at the moment there’s no news about the figures involved. While 118 118, that has been reported to be struggling with its service, opens the market a bit more.

I used to use the service from 82Ask occassionally, but I stopped after they rebranded – I didn’t particularly like the new brand (still don’t) and I thought a lot of the PR and marketing they did around the rebrand was a bit of a waste of money and was a bit pointless. I’d still be interested to see what the public recognition of the brand Texperts is like.

Now I use the service by AQA, the other major player in this market in the UK. Personally I love it and it often works best if you’ve got a ‘silly’ question to ask when you’re down the pub (something like ‘Does my bum look big in this?’).

I’d love to get AQA’s response on this – does this leave the market open for them to grow even more?


One Response to “Texperts sold to 118118 owners”

  1. […] Ewan on Over 25 million texts sent eac…Texperts sold to 118… on 118 118 texts racist jokesmsisthenewblack on Text not talk on planesDean Bubley on […]

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