SMS is the new black

A review of mass market mobile apps

Oman Arab Bank uses SMS banking

Posted by Admin on December 16, 2008

The Oman Arab Bank has decided to implement an SMS-based mobile banking system for its customers. The system allows customers to access their accounts using any standard mobile phone device. Customers are notified of account activity by SMS. While other alerts are automatically sent after predefined events such as salary credits, account transactions or ATM withdrawals.

The bank’s new “Tawasul” SMS based mobile banking service is based on BANKSMART™ from Acette Technologies, which in turn is powered by Derdack’s message master® xsp. It is being used by the bank as a key tool for customer acquisition and retention, and increasing market share in Oman. Now it has introduced the SMS system, the Oman Arab Bank is the only bank in Oman that offers account transfers, utility payments, smartcard top-ups and real-time payments to mobile operators via SMS.

The bank also now uses SMS to create ‘Push and Pull’ marketing campaigns. Outbound messages can be sent to customers and inbound SMS requests can be automatically processed. The bank can use this as a cost effective, responsive and targeted customer communication channel.

“The project to implement our Tawasul mobile banking services has been a big success. We have seen a positive return on investment and our highly flexible infrastructure means that we now have the ability to develop new SMS alerts or services quickly,” said Mr Hatem Ali Executive Manager e-Banking at the bank.


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