SMS is the new black

A review of mass market mobile apps

Cubed Addiction for mobile and online gamers

Posted by Admin on December 16, 2008

Dojo is a new gaming company offering free games to both online and mobile players with the aim of creating a community of gamers. Its first game, Cubed Addiction, is only four weeks old and is already seeing an average of 10,000 game sessions per day.

The game offers multi-play features, including using your mobile to challenge a player on a PC. It also offers prizes and incentives if you play well – virtual coins won by playing Cubed Addict can be used to buy digital goods from the online Dojo shop, like in-game power-ups and entry to premium tournaments.

If you’re interested in downloading it, you can go to to do so.

I think it’s a really interesting idea, especially now that more and more mobile users use their phone to go online. Obviously to play these games you’ll need to aware of your data charges and ideally would be playing from a free Wi-Fi zone, but making games that are truly mobile (ie you can interchange from the PC to the mobile and back again) is a big step forward.

At the moment the games are free from Dojo, interestingly in the FAQs on the site Dojo says they are free, “Because we can. We want the whole world to be playing in The Dojo, a lot. You have fun and let us worry about how we will make some money!” So I guess at some stage they will look to create sponsored games, insert ads into the game, or charge a fee for the community aspect of it all. They seem to have adopted the old internet business model of ‘if you build it, they will come’, but good luck to them.

Now, I’m off to play the game … challenge you …


One Response to “Cubed Addiction for mobile and online gamers”

  1. […] post by SMS is the new black […]

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