SMS is the new black

A review of mass market mobile apps

118 118 texts racist joke

Posted by Admin on November 26, 2008

118 118 has been running a big marketing campaign to promote its mobile questions service. I think the offer is 60p per day no matter how much you use the service. To get people to start they offer a daily joke – you can request the joke and then use it as many times as you like for the rest of the day.

This tactic seemed to backfire as today’s Sun newspaper reports that one user in Lancashire got a racist joke texted back to him.

I’m not going to repeat the joke here, you can view the Sun’s article if you want to see it. Kameron Abbas, the user who received it was understandably quite shocked: “I was horrified at what we received and couldn’t believe that 118 118 would send anything like what they did. These sorts of jokes are not funny at all. They are promoting racism.”

An official spokesperson from 118 118 said: “We are investigating. This is a breach of our standards. We don’t do jokes like that. This is a disciplinary issue and we would like to apologise. He should not have received it.”

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3 Responses to “118 118 texts racist joke”

  1. […] an sms-based question and answer service, very similar to the 118 118 service that was recently accused of sending racist […]

  2. John said

    Wow big deal. What should 118 118 send jokes about the chicken crossing the road? This is a joke they have sent before:

    Patient : Doctor, Doctor, I think I’m going deaf
    Doctor : What are the Symptoms?
    Patient : Wellll…….. They are a yellow family off the television, but what’s that got to do with it!

    HAHAHA! I love jokes which target noone, their so hilarious aren’t they? Let’s waste more money on 118 118 to send us word puns and pre-school kiddy gags. 🙂

  3. Cirran said

    The sun is like the women of all newspapers. Lies alot and likes to always start shit.

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