SMS is the new black

A review of mass market mobile apps

€6.07 is spent on mobile content per year

Posted by Admin on November 25, 2008

A report has been published today by Airwide Solutions that looks at mobile security. The report covered 5 major European countries – the the UK, France, Spain, Italy and Germany – and was undertaken by M:Metrics (now part of comScore I believe).

The report has got a number of interesting stats in it, but the one that really caught my eye was the one in the headline. The full stat is:

“On average a mobile phone in the EU is worth €476.07 with a mobile subscriber spending €401 a year on their mobile phone bill, €69 acquiring their handset and €6.07 on mobile content (ringtones, wallpaper, games, music etc).”

I’m presuming that is cost per year (although it could be per contract and as many of them are no longer than 12 months it makes for even more stark reading).

It’s quite interesting to see that although the industry keeps banging on about new content and applications the general public spends a whopping €6.07 on them.

That statistic contrasts nicely with the other one that caught my eye:

“The number of people in the EU receiving unwanted text messages [is] growing 21.3 per cent year on year.”

As most of the ‘marketing messages’ that get sent are still advertising mobile content etc then it just shows how badly they are missing their targets.

What this shows me is that as an industry we are spamming people to get them to download new apps and content, but they are steadfastly refusing to do so and instead we are slowly increasing the annoyance factor.


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