SMS is the new black

A review of mass market mobile apps

BAA launches text service

Posted by Admin on November 25, 2008

If you fly much you’ll know the frustrating period between check-in and departure. For me it seems that the airline either insists on getting everyone to board the plane as soon as they are through passport control; or delays the flight for hours at a time. And because most airports now insist on being ‘silent’, making you constantly check the screesn to see what’s going on with your flight, you can’t relax and have a meal or do a bit of shopping without running to a screen every 5 minutes.

Well, BAA has done something to try and deal with this by offering free SMS updates on the status of your flight if you register online.

Duncan Garrood, commercial director at BAA, said: “This easy-to-use, free text service will enable passengers to relax and enjoy the departure lounge without the need to intermittently check the airport information screens.”

The scheme will be paid for by companies within the terminals using it to send messages about shopping and currency exchange offers. At the moment it’s just for Heathrow, but will be extended into BAA’s other airports in 2009.

I think it’s a great idea. As a consumer, I don’t mind receiving an ad if I know that it pays for a service that I derive benefit from. Of course, like all of these things the proof will be in the pudding and I wonder if people will have a legitimate claim to have missed a flight if they get an erroneous message.

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