SMS is the new black

A review of mass market mobile apps

79 billion texts sent per year

Posted by Admin on October 30, 2008

New research from the Mobile Data Association (MDA) says that UK subscribers send, on average, 217 million text messages every day. I sent about 5 today … so you lot sent 216,999,995 – that’s a lot.

Apparently the figures are up by about 60 million per day on last year.

It just goes to show that consumers like sending texts and are comfortable sending text messages. I still think that new apps are great if they fit into consumers’s lifestyle and requirements, but if you want to introduce a new app that everyone could understand and access immediately you’d do a lot worse than make it something that could be implemented through SMS.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: