SMS is the new black

A review of mass market mobile apps

76% of mobile users planning to reduce spending

Posted by Admin on October 29, 2008

That’s a stat that would frighten even the most hard-nosed mobile executive, but it’s what a global survey of mobile users undertaken by GetJar has discovered. The survey also found that 78% of users will delay their plans to upgrade or buy a new handset. Of course, it’s the global economic downturn that has been sited for this feeling by consumers.

“What we are seeing is a quite understandable reaction to the economic news that has dominated headlines all around the world,” commented Ilja Laurs, founder and CEO of GetJar. “It will be interesting to see how these intentions are played out in reality over the coming months — whether they are based on short-term concerns that will fade quite quickly, or whether we will see long-lasting changes in consumer behaviour.”

The questionnaire also asked users what they spend most money on each month, interestly SMS was at the top of the list with 35% of users saying that it took up the biggest chunk of their bill each month. 18.5% said voice; 17% said data services and 12% said premium services.

With most people’s disposable income hit by the problems with the banking industry and the world’s slow decline into recession, this survey isn’t that surprising. What it possibly will do however is focus the minds of the operators. New services will have to be introduced carefully as it will be hard to get a share of a shrinking wallet and if a large investment is needed to get them up and running I can see a few of them being mothballed.


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